Dr. Pepper - Try More Weird

Client: Dr. Pepper
Agency: Paplo London
Year: 2024
Role: 3D Artist, 3D Animation

For the Dr. Pepper Zerooo "Try More Weird" campaign I helped the team at FOREAL to developed a bold, playful set of quirky GIFs and stickers that capture the brand’s distinct personality.

Packed with brand identity—featuring the iconic can and signature graphic spiral—the assets blend odd, endearing visuals to catch the eye and encourage everyone to embrace the unexpected. After all, stepping outside your comfort zone can be seriously rewarding—and a total blast!

Pink and brown wavy background with 3D text saying 'TRY MORE WERD' and a can with the Dr. Pepper logo.
Three pairs of fingers showing the word 'WTF' holding gold rings with the Dr. Pepper logo, against a pink and purple burst background.
Pink can of Dr. Pepper Zero Sugar with a tongue coming from the top and liking the can itself, against a gray background.
A can of Dr. Pepper Zero Sugar with a pink and black design on a gray background.
A background with pink and brown swirling lines, and a large, textured illustration of a tongue wrapping around the words "YUMMY" in bold, white letters with black outline.
A can of Dr. Pepper soda attached to a black wall charger with a USB cable.
Illustration of a muscular arm with a tattoo that says "Dr. Pepper Lemon" against a pink and brown swirling background.
A hand with a pink wristband making a gesture that spells the word 'HEY' with fingers against a magenta and brown spiral patterned background.
Row of pink Dr. Pepper Zero cans, some opened and some closed, lined up on a light gray background.
Collection of black and white illustrations of Coca-Cola cans with various objects and symbols, including a banana, smoking a can, fireworks, a hand with the word 'VOTE,' a stethoscope, a pill, a tattoo, and a doctor, among others.
A collection of black-and-white illustrated doodles of soda cans, bottles, and related objects such as a hand holding a soda can, a soda can on a flower, a soda cup, a soda can in a jar, and animated elements like an eye, a hand, and a mouth. Pink handwritten notes are present, and the word "LOOSE" appears multiple times.
Black and white sketchy illustration of various soda cans, cartoon faces, and doodles, including Dr. Pepper Zero cans, a talking can with lips, a can with a straw, and a can with a zipper. There are also playful drawings such as a smiling face with glasses, a mouth with a bubblegum bubble, a snail with legs, and speech bubbles with words like 'crush?' and 'legs?'.
A can of bubblegum-flavored soda with the soda pouring out of the can in a stream and splashing onto the left side with a plain grey background.
Text design that says 'LOKE' with a can of Dr. Pepper Zero Sugar used as the 'O' in the word.
A cartoon snail with large eyes and a pink body emerging from a crushed pink soda can against a pink and brown radial striped background.
A can of Dr. Pepper Zero Sugar with exploding splash and a pink eyeball inside the splash.
A can of Dr. Pepper ZeroSugar soda with pink and black swirl design.

Credits

Concept Development & Sketches: Anastasiia Ibragimova, Tim Eiden

Art Direction: Benjamin Simon, Dirk Schuster

3D Artists: Anastasiia Ibragimova, Benjamin Simon, Dirk Schuster, Konstantin Twardzik, Lennart Hümmer, Martin Thul, Philipp Ludwig, Tim Eiden

3D Animation: Konstantin Twardzik, Martin Thul, Philipp Ludwig