IKEA - Zero Emissions

Client: IKEA
Year: 2021
Role: 3D Artist, 3D Animation

In collaboration with Edelman UK, we created a 30 second long film for Ikea to promote their tailor-made electric trucks. This is a part of their big goal: 100% zero-emission home deliveries by 2025.

A cardboard box with a label that reads "E-LASTBIL" and a number "139.481.15." The box contains parts for a model truck, with visible black and gray parts inside. The background is yellow.
A small white electric delivery truck with an IKEA logo, plugged into a charging station, against a yellow background.
IKEA electric delivery truck with a heart-shaped cord and plug design on a yellow background.
IKEA E-LAST BIL electric scooter parts and tools in a cardboard box with yellow background.
Back of an IKEA delivery truck with open doors revealing multiple stacked boxes in yellow, red, and blue, with labels, against a bright yellow background.
Multiple-choice options for IKEA delivery service. The first row shows a delivery truck and the text 'Next stop: Everywhere.' The second row shows a small delivery van with the IKEA logo and '100% Electric Home Delivery' text, with the same message. The third row shows a small electric delivery truck with double doors and the IKEA logo, also with the message 'Next stop: Everywhere.'
3D model layout of a small building with walls and interior spaces, along with two remote controls on a grid-patterned surface.
A black silhouette of a dog standing on grass, with a user interface showing a time of 00:00:03 in the bottom right corner.

Credits

Creative Direction: Dirk Schuster

Art Direction: Anastasiia Ibragimova

3D Artists: Anastasiia Ibragimova, Konstantin Twardzik, Lennart Hümmer, Martin Thul, Philipp Ludwig, Tim Eiden

3D Animation: Martin Thul

Graphic Design & 2D Illustration: Anastasiia Ibragimova, Tim Eiden

Storyboard: Tim Eiden

Music Production & Sound FX: Peter Albertz aka Fonty Music