LG - Summer Campaign

Client: LG
Year: 2020
Role: 3D Artist, 3D Animation

In this vibrant film, our clumsy dad shows us all the features of his gigantic brand new LG Instaview Fridge.

In a second commercial, he presents a wider range of LG products which can be purchased during Mediamarkt’s  brandweek.

Line drawings of 20 diverse men with different ages, body types, and styles, arranged in four rows on a pink background.
A cartoon illustration of a modern kitchen with a refrigerator, a sink, and shelves. There are various cartoon food items and vegetables with faces on the right, including an onion, carrot, broccoli, potato, sausage, cheese, soda can, and donut. A man in yellow pajamas and sandals stands in the middle of the image.
Pink kitchen and living room interior with black refrigerator, kitchen counter, utensils, and decor items, including a speaker on the countertop.
Line drawing of various food items and beverages on a pink background, including vegetables, fruits, snacks, drinks, and candy.
Collection of colorful, stylized food and beverage items on a pink background, including fruits, vegetables, snacks, and drinks, all with a playful, cartoonish appearance.
Open refrigerator filled with various foods and beverages, including vegetables, fruits, dairy, drinks, and a cake, set against a pink background.
Animated broccoli character, slice of bread with butter, and a bottle of water with sunglasses and chains on a pink background.

Credits

Creative Direction: Benjamin Simon, Dirk Schuster, Fabian Denkert

Art Direction: Benjamin Simon, Dirk Schuster

3D Artists: Anastasiia Ibragimova, Benjamin Simon, Konstantin Twardzik, Martin Thul

3D Animation: Alex Bootz, Can Erduman, Martin Thul

Character Design: Anastasiia Ibragimova

Rigging: Konstantin Twardzik

Music Production & Sound FX: Peter Albertz aka Fonty Music